Integrating Microsoft Clarity with Publive: A Step-by-Step Guide

PubLive now integrates with Microsoft Clarity, enabling you to gain deeper insights into user behavior on your website.  

What is Microsoft Clarity?

Microsoft Clarity is a free web analytics tool that provides deep insights into how users interact with your website. It offers features such as session recordings, heatmaps, and insightful data on user behavior, helping you understand how your audience navigates your content. Clarity's key benefits include:

• Session Recordings: Watch recordings of real user sessions to see how visitors interact with your site, helping you identify any pain points.
• Heatmaps: Visualize where users click, scroll, and move on your pages, allowing you to optimize your layout and design.
• User Insights: Gain valuable insights into user behaviors, such as rage clicks, dead clicks, and excessive scrolling, to improve user experience.
• GDPR and CCPA Compliance: Clarity is built with privacy in mind, ensuring that your data collection complies with major privacy regulations.

Benefits of Microsoft Clarity for Publive Users

• Improved Content Strategy: Understand which sections of your content are capturing attention and which are being overlooked.
• Enhanced User Experience: Identify and resolve issues that might be frustrating your visitors, such as slow-loading pages or confusing navigation.
• Data-Driven Decisions: Use Clarity's insights to make informed decisions about your website design, content placement, and overall strategy.
• Increased Engagement: By optimizing your site based on Clarity’s data, you can create a more engaging experience, leading to higher retention rates.

How to Integrate Microsoft Clarity with Publive

Step 1: Sign Up for Microsoft Clarity

        1. Go to the Microsoft Clarity website.

        2. Click on Get Started and sign in with your Microsoft account.

        3. Create a new project by entering your website's name and URL.

Step 2: Get the Clarity Tracking Code

• Once your project is created, Clarity will generate a tracking code for your website.
• Copy the tracking code, which you will need to add to your website.

Step 3: Add the Clarity Tracking Code to Publive

1. Log in to your Publive dashboard.
2. Share your Clarity tracking code with the PubLive Tech Team, will set this up for you in the Head or Footer section, depending on where you prefer the script to load.

Automation to submissions

To make your form more powerful, consider adding some automation by using Zapier to process your form submissions. There are tons of things you can do with it, but here is the link to help you get started

How to use PubLive and Zapier together? 

Zapier Integration