PubLive now integrates with Hotjar, enabling you to gain deeper insights into user behavior on your website. Hotjar provides powerful tools for heatmaps, session recordings, surveys, and more, helping you understand how visitors interact with your content and identify areas for improvement.
Benefits
1. Heatmaps
- Visualize where users click, move, and scroll on your pages.
- Identify popular areas and elements that attract the most attention.
- Optimize layout and design based on user interaction.
2. Session Recordings
- Watch recordings of real visitor sessions to see how they navigate your site.
- Understand user behavior and identify any usability issues.
- Improve the user experience by making data-driven decisions.
3. Conversion Funnels
- Track the steps users take towards a specific goal (e.g., signing up or making a purchase).
- Identify where users drop off and optimize the funnel to increase conversions.
4. Feedback Polls and Surveys
- Collect direct feedback from your users through on-site surveys and polls.
- Understand user needs and preferences to tailor your content and features.
- Measure user satisfaction and gather suggestions for improvement.
5. Behavioral Insights
- Analyze user behavior to understand motivations and frustrations.
- Identify trends and patterns to inform your content strategy.
- Enhance the overall user experience by addressing pain points.
How to Set Up Hotjar Integration on PubLive
Sign Up for Hotjar
- If you don't have a Hotjar account, sign up at Hotjar.
Get Your Hotjar Tracking Code
- Once logged in, go to your Hotjar Dashboard
- Click on “Tracking Code” and copy the code snippet provided
Add Hotjar Tracking Code to PubLive
- Log in to your PubLive dashboard
- Paste your Hotjar tracking code in the Code Injection Head field in page level and save
Verify Installation
- Go back to your Hotjar Dashboard and verify that the tracking code is working
- Start seeing data collected from your website
Conclusion
Integrating Hotjar with PubLive empowers you with valuable insights to improve user experience and optimize your website's performance. By leveraging heatmaps, session recordings, conversion funnels, and user feedback, you can make informed decisions to enhance your content and increase engagement.
For more detailed instructions and support, visit Hotjar's Help Center or contact our support team.
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