How Push Campaign works

Created by Harmeet Singh, Modified on Fri, 22 Mar at 7:22 AM by Harmeet Singh

Push Campaign feature is available in PubLive dashboard. It is a proactive marketing approach that involves sending targeted messages or notifications directly to users' devices, aiming to engage them with relevant content, promotions, or updates without requiring their active request or interaction.

Following are the steps that can guide you on the same

Step 1: To send the push notification, go to the Published section. Click the bell icon available in extended menu visible under the Action column as shown

This way, you can send the push notification for any published articles where the subscribed readers will receive the notification for that specific article as shown below

Step 2: To Track the campaign, go to the Push campaign section under configuration in the dashboard. You can get the metrics on active subscriber count, total delivered notifications, and click rate for each notification campaign.

Below shown, the bell icon visible for the readers to subscribe to your website to receive push notifications.

Desktop

Mobile

Benefits of Push Campaign

Instant Communication: Direct and immediate channel for timely updates.
Increased Engagement: Boosts user interaction rates significantly.
Enhanced Retention: Reminds users and reduces churn rates.
Personalization: Tailors messages to user preferences for higher resonance.
Cost-Effectiveness: Efficient marketing strategy with minimal additional costs.
Automation: Saves time with automated delivery based on triggers.
Analytics and Optimization: Tracks performance for continuous improvement.
Cross-Platform Reach: Delivers notifications across various devices and platforms.
Customer Engagement: Strengthens relationships, fostering loyalty.
Promotion and Monetization: Drives traffic and revenue through targeted promotions.